We’re proud to announce that Maftei Iuga-Popa is stepping into the role of Country Manager for our Romania and Bulgaria offices, after three successful years as HR Manager in Romania.

Maftei joined Sport Time in 2022, bringing with him more than 12 years of retail experience. His expertise in business development, people management, and building high-performing teams has been instrumental in driving results and strengthening our operations.

With this strong background, we are confident he will continue to support, guide, and inspire our colleagues, while further growing our business in Romania and Bulgaria.

“I am very grateful for the trust and collaboration I’ve experienced across our teams, and I look forward to continuing this journey with our great people. There’s genuine joy in having an impact — from our store’s energy and customer experience to a broader influence in sports market and culture, supporting athletes with the proper equipment for success” he shared.

We’re happy to see our people grow within the organization. Congratulations to Maftei and best of luck in his new role.