About Us
OUR STORY
MISSION & VISION
NIKE STORY
OUR STORY
We are the exclusive distributor of Nike in the Balkans region, running both retail and wholesale business. Back in 2014, our small team of brand enthusiasts set out on the challenge of working with one of the biggest brands in the world. Started from Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia and Albania markets, we proved our professionalism and continued to grow. We entered the European Union market by opening offices in Romania and Bulgaria in 2020.
Today, we are not a small group of enthusiasts, but an international company that employs more than 400 people and covers markets of 43 million athletes. Our story resembles the Nike founders’ Phil Knight and Bill Bowerman first days in sportswear. Did you know that back in 1964 they founded their first distribution company – Blue Ribbon Sports?