Air Jordan

AIr Jordan slika uz tekst

Be legendary.

Air Jordan

The Chicago Bulls drafted Jordan in 1984, the same year that Jordan signed with Nike.

Initially, the NBA threatened to ban Michael Jordan from wearing his new Nike shoes, because they did not comply with the NBA’s uniform regulations, which stated: “A player must wear shoes that not only matched their uniform but matched the shoes worn by their teammates.” Jordan was fined the amount of $5,000 at least once for wearing these shoes, and the publicity generated an incredible demand for his Air Jordan, which became an instant classic in 1985.

Designed by Peter Moore, the Air Jordan 1 hit stores nationwide in March 1985. By May, Nike had sold $70 million worth. By year’s end, the Air Jordan franchise had more than $100 million in revenues. 

After Jordan’s retirement from basketball, the Jordan 1 started the retro era in 1994. The shoe returned in 2001, including the introduction of a Jumpman branded mid-top. In 2008 Jordan Brand started re-releasing the Jordan 1 with its original high cut. The sneaker was based on Jordan’s input – “something different, something exciting, and low to the ground”. Moore decided the colours should be dictated by Bulls colours – red, black, and white. 

What sets it apart now, despite having many imitators, is what set it apart then.  “The whole idea of the shoes was to bring colour into basketball,” Moore said, “and Jordan, as it turned out, was the most colourful performer in the game.”