This spring, Sport Time proudly introduced the global Nike By You concept to the Romanian market, offering a unique customization experience across four major retail locations in the country.

Hosted as a traveling pop-up tour, the Nike By You events took place in premier shopping centers in Bucharest and Timișoara, inviting Nike fans and streetwear enthusiasts to personalize their favorite pieces – from hoodies and t-shirts to Air Max sneakers – using exclusive graphics, accessories, and design elements inspired by the brand’s newest release: Nike Air Max DN8.

Nike By You tour calendar:

March 27–30 – AFI Cotroceni, Bucharest

April 3–6 – Iulius Town, Timișoara

April 24–27 – ParkLake Shopping Center, Bucharest

May 1–4 – Băneasa Shopping City, Bucharest

Air Max DN8 – innovation meets self-expression

At the center of the experience stood the Air Max DN8, Nike’s latest silhouette that merges futuristic design with cutting-edge technology. Participants were able to create fully personalized sneakers, customizing laces, patches, and accessories in line with the DN8’s bold aesthetic—turning each pair into a one-of-a-kind fashion statement.

A brand experience that resonates

The Nike By You activations brought together local communities of sneakerheads, creatives, influencers, and fashion-forward consumers. Each pop-up space acted as a creative hub, where visitors became designers of their own style in a hands-on, highly engaging environment.

This initiative marks the beginning of a new era of personalized retail experiences in Romania and reinforces Sport Time’s ongoing mission to introduce innovative, globally relevant concepts to the local market in close partnership with Nike.