In celebration of the newest evolution in Nike’s Air Max legacy, the Air Max Dn8, Nike hosted a special Nike By You event from April 3rd to April 13th, across two dynamic locations – Serdika Center & Paradise Center. This unique experience brought together more than 800 participants, all united by a passion for design, self-expression, and the forward-thinking spirit of the Dn8.

The Air Max Dn8 marks a bold step into the future — a silhouette that honours the heritage of the Air Max line while embracing cutting-edge Air technology and a futuristic design. With smooth lines, fluid motion, and a redefined sole structure, the Dn8 offers wearers a sense of UNREAL motion, elevating both style and performance.

At the heart of the Nike By You experience was the opportunity for participants to create their own customized pieces, using the Dn8 as their muse. Limited-edition materials and design elements, inspired directly by the new model, were made available exclusively for the event. Each creation reflected the personal style and imagination of its designer — a perfect fusion of individual creativity and Nike’s visionary approach to footwear.

The immersive setup invited guests to engage with the design process, feel the innovation behind the Air Max Dn8, and bring their artistic visions to life. From vibrant colorways to unique detailing, each custom piece became a testament to the limitless possibilities when technology and creativity meet.

The Nike By You event proved that the Air Max Dn8 is more than just a shoe — it’s a movement. A step forward in design, performance, and expression, powered by the community that brings it to life.