Once again this year, our company, together with the Belgrade Marathon, organized the Belgrade 10k Nike Run in New Belgrade.

More than 20 of our colleagues took part in the race, enjoying the sporting atmosphere and the vibrant energy of the city, which once again brought together both recreational and professional runners.

With a total of 5,000 participants who gave it their all, the Belgrade 10k Nike Run set a new record, surpassing last year’s numbers by an impressive 20 percent.

Our Senior Marketing Manager Nebojsa Duh said that this achievement was the true highlight of the event.

“With our Power of Choice Trial Zone – where runners tested the latest Nike running shoes, enjoyed the ‘Hajde da’ DJ set, and captured memories at the photo wall – our aim was to support them every step of the way. For me, the success of this event is yet another proof that Belgrade has a strong and ever-growing running community. Our goal is to inspire both sports organizations and individuals to push their limits through sport – and I truly believe we’ve managed to do that once again”, said Nebojsa.

The winners of the race were Kenyan athletes Amos Kiprotich and Brenda Jepchirchir. In the men’s category, Kiprotich completed the 10k course in 28:01, breaking the course record by an impressive 25 seconds.