This winter, our marketing team organized a unique and engaging activation for street style enthusiasts.

By purchasing items from the Street Vision collection in Nike stores across Serbia, Romania, and Bulgaria and scanning the QR code on the products, customers were given the opportunity to attend live music performances or take part in creating music together with well-known artists.

In Romania, customers who purchased items from the Street Vision collection attended a live performance by musicians Speak and Zbir at Loft Lounge in Bucharest, while in Bulgaria, a performance by rapper Fyre was organized in Sofia.

The products included in the activation were marked with a QR code, and registration enabled an entry. In Serbia, 30 winners had the opportunity to meet Seksi, the frontman of the group Crni Cerak, co-create a song with him, and experience firsthand what his creative workflow looks like.

The products featured in the activation were Tech Fleece, Air Rover, and Air Max DN ROAM.