On the legendary courts of Kalemegdan, in the heart of Belgrade, our marketing team organized an unforgettable tournament The One, bringing together young basketball players between the ages of 15 and 18. The participants of the 1-on-1 tournament showcased exceptional talent and passion for the game, while the audience enjoyed the vibrant atmosphere.

Teodora Milošević and Lazar Maksić rightfully triumphed in their categories, demonstrating outstanding skills and determination on the court. Their success goes beyond the local stage, as they will now have the chance to compete at the European finals in London, with the ultimate global finals taking place in New York.

In honor of Luka Dončić, Jordan Brand ambassador and one of today’s best basketball players, all participants played in the latest Jordan Luka 4 sneakers and full Jordan gear featuring the legendary number 23. The finals were played with fans standing right by the sidelines, following fantastic concerts by Zera and Crni Cerak that set the atmosphere on fire.

The program was hosted by popular YouTuber Choda, while one of the world’s top streetball players, Dušan Bulut, shared his valuable knowledge as a coach to the young talents.

The visitors were mesmerized by the atmosphere, with many fans and streetball enthusiasts cheering on every dribble, shot, and point. This event was not only about sports, but also an inspiring example for young people across the region to take their talent and passion for basketball to the next level.

Jordan Brand’s The One tournament was undoubtedly an unforgettable event that united basketball fans and offered a platform for the great sporting achievements of young talents.