This year again, the doors of our offices in Serbia, Romania, and Bulgaria were wide open for the children of our colleagues – for a day full of play, curiosity, and creativity. Through fun and educational workshops, this year’s theme revealed what connects Nike with science, innovation, and medicine. From small scientific experiments and making…
This spring, Sport Time proudly introduced the global Nike By You concept to the Romanian market, offering a unique customization experience across four major retail locations in the country. Hosted as a traveling pop-up tour, the Nike By You events took place in premier shopping centers in Bucharest and Timișoara, inviting Nike fans and streetwear…
In celebration of the newest evolution in Nike’s Air Max legacy, the Air Max Dn8, Nike hosted a special Nike By You event from April 3rd to April 13th, across two dynamic locations – Serdika Center & Paradise Center. This unique experience brought together more than 800 participants, all united by a passion for design,…
Our marketing team in Serbia, as part of The Icon campaign, brought together a large number of renowned women to introduce them to the latest technology behind Nike BRA sports bras. During the training session, participants tested pieces from the Nike Icon Bra collection – Indy, Swoosh, and Alate – designed to provide optimal support…
Serbian Basketball Federation and Sport Time Balkans are announcing a four-year partnership with Nike as the federation’s exclusive sports sponsor and supplier leading up to the summer games in Los Angeles in 2028. As part of the partnership, the men’s and women’s National Teams will benefit from Nike’s advanced apparel and footwear innovations. The agreement…
At the beginning of February, the Sport Time Romania team organized a happening for women inspired by the idea of showing the world the best version of themselves. Choosing the perfect equipment can help ladies and young ladies achieve remarkable performances, reach their goals and find the physical and mental balance they desire. The Nike…
Sport Time employees from Serbia took on the challenge of starring in our company’s video, proudly showcasing what it means to be part of this company and represent Nike, the world’s leading sportswear brand. With this video, we wanted to highlight our retail team, the key positions we are hiring for, and some of the amazing…
Our marketing team in Serbia organized one more winter running event, this time in the beautiful nature of Zlatibor mountain in Serbia. Running started at the breathtaking Stopića Cave and finished at Gostilje Waterfall. This 10 kilometers long distance was the perfect way to test the new Nike Running technology. The event was attended by…
On Thursday night, at 00:00, 100 brave and passionate runners demonstrated that nothing can stand in their way, regardless of the weather conditions. The Midnight run event transformed the multi-storey car park at the Străulești depot in the Romanian capital into a true circuit of performance and determination. The top equipment from the Nike Running…
Colleagues from the Belgrade office and stores joined forces this month to clean the Makis side of Ada Ciganlija. The initiative was part of our Sustainability project, focusing on education and raising awareness about environmentally responsible behavior. Around 25 colleagues participated in the activity, collecting dozens of bags of trash. As before, logistical support was…
