Once again this year, our company, together with the Belgrade Marathon, organized the Belgrade 10k Nike Run in New Belgrade. More than 20 of our colleagues took part in the race, enjoying the sporting atmosphere and the vibrant energy of the city, which once again brought together both recreational and professional runners. With a total…
We are proud to present the new jersey of the Serbian national basketball team for the European Championship in Riga, taking place at the end of summer. This is the latest Nike collection, designed exclusively for our national team. The jerseys are inspired by the colors and symbols of Serbia, evoking memories of the great,…
On the legendary courts of Kalemegdan, in the heart of Belgrade, our marketing team organized an unforgettable tournament The One, bringing together young basketball players between the ages of 15 and 18. The participants of the 1-on-1 tournament showcased exceptional talent and passion for the game, while the audience enjoyed the vibrant atmosphere. Teodora Milošević…
We are happy to announce the opening of our seventh store in Bulgaria – the Yujen outlet in Plovdiv. With this opening, Plovdiv has become a city with two Nike stores, alongside our long-standing store in Plovdiv Mall. The new outlet features a large and spacious retail area and offers a wide assortment across all…
This year again, the doors of our offices in Serbia, Romania, and Bulgaria were wide open for the children of our colleagues – for a day full of play, curiosity, and creativity. Through fun and educational workshops, this year’s theme revealed what connects Nike with science, innovation, and medicine. From small scientific experiments and making…
This spring, Sport Time proudly introduced the global Nike By You concept to the Romanian market, offering a unique customization experience across four major retail locations in the country. Hosted as a traveling pop-up tour, the Nike By You events took place in premier shopping centers in Bucharest and Timișoara, inviting Nike fans and streetwear…
In celebration of the newest evolution in Nike’s Air Max legacy, the Air Max Dn8, Nike hosted a special Nike By You event from April 3rd to April 13th, across two dynamic locations – Serdika Center & Paradise Center. This unique experience brought together more than 800 participants, all united by a passion for design,…
Our marketing team in Serbia, as part of The Icon campaign, brought together a large number of renowned women to introduce them to the latest technology behind Nike BRA sports bras. During the training session, participants tested pieces from the Nike Icon Bra collection – Indy, Swoosh, and Alate – designed to provide optimal support…
Serbian Basketball Federation and Sport Time Balkans are announcing a four-year partnership with Nike as the federation’s exclusive sports sponsor and supplier leading up to the summer games in Los Angeles in 2028. As part of the partnership, the men’s and women’s National Teams will benefit from Nike’s advanced apparel and footwear innovations. The agreement…
At the beginning of February, the Sport Time Romania team organized a happening for women inspired by the idea of showing the world the best version of themselves. Choosing the perfect equipment can help ladies and young ladies achieve remarkable performances, reach their goals and find the physical and mental balance they desire. The Nike…
