Last week, Belgrade became the center of the Air Max community. The NIKE AIR MAX – PAST, PRESENT & FUTURE event brought together the heritage of one of the most recognizable sneaker franchises with contemporary urban culture and the future of Air innovation. Inspired by the aesthetics of the ‘90s, the event brought back the…
This year again, our company was a proud sponsor of the Belgrade Marathon. For the first time in its history, the event took place over two days. On Saturday, April 18, the 10K and half marathon races were held, while marathon runners took to the streets on Sunday, April 19. We are proud that, among…
This weekend, our marketing team organized the Luka 5 tournamen, a 1-on-1 competition held on the rooftop of Galerija shopping cente, where the Dunk court was filled from early morning with energy, cheering, and outstanding plays. Basketball enthusiasts gathered to watch dynamic one-on-one matchups, a format that once again proved why it remains the most…
As we stepped into 2026, we entered the next chapter for Sport Time – our former Regional Wholesale Director Marko Marinkovic became the new General Manager of the company. He takes on this role after seven years of Mirjana Jokic’s leadership, which established strong foundations for continued success and growth. Marko joined our company in…
We wrapped up 2025 with colleagues from all three of our offices coming together for the first Just Do It Day at Sport Time. We spent the entire day participating in a wide range of sports activities – from football, tennis, basketball, and volleyball to some less conventional ones such as dance, fencing, and jump…
This winter, our marketing team organized a unique and engaging activation for street style enthusiasts. By purchasing items from the Street Vision collection in Nike stores across Serbia, Romania, and Bulgaria and scanning the QR code on the products, customers were given the opportunity to attend live music performances or take part in creating music…
This year, our teams across all three offices came together to do something new. For the first time, we organized an internal clothing exchange, during which our colleagues brought more than 300 clothing items. Over a two-week period, the collected garments were professionally cleaned and prepared for further use. The exchange was organized as a…
On the breathtaking rooftop of Galerija Mall, together with 30 coaches and trainers, we celebrated 10 years of Metcon shoe and launched our newest innovation in training – Metcon 10. Led by our two EKINs, who took participants through the history and evolution of the Metcon shoe in an engaging discussion with the training community,…
Sport Time’s Bulgarian team took part in the 42nd Sofia Marathon, joining more than 8 thousand runners across the city. Eleven teammates competed in the 5K, 10K, and 21K categories, with some of them achieving their personal bests. With participants from 66 countries, the Wizz Air Sofia Marathon once again supported a charity cause. A…
The Power of Choice Trial Zone in Belgrade, Bucharest and Sofia brought together runners to test Nike’s newest models – Pegasus Premium, Vomero Plus and Structure 26. Each trial zone, located at Galerija Mall in Belgrade, ParkLake in Bucharest and Serdika Mall in Sofia, gathered dozens of runners who tested every model and inspired visitors…
