A memorable day for Romania’s football community at the NIKE store in ParkLake Shopping Center, Bucharest. On July 15, 2026, FCSB’s new kit for the 2026–2027 season was officially unveiled during a special event created for those who truly live and breathe football: the fans. More than 900 supporters joined us to be among the…
This June, our offices in Belgrade, Bucharest, and Sofia once again welcomed their youngest visitors as the children of our colleagues joined us to celebrate this year’s Kids Day. This year’s theme was inspired by Nike Heritage, giving children the opportunity to discover the story behind the world’s leading sports brand through fun and interactive…
Belgrade hosted the global basketball spectacle The One this weekend – Jordan Brand’s prestigious one-on-one basketball tournament. Held at the Crvena zvezda Basketball Club courts at Kalemegdan, the event brought together some of Serbia’s most promising young talents and basketball fans, with a special appearance by one of the world’s top basketball players, Luka Dončić.…
Community On behalf of Sport Time Balkans, our General Manager Marko Marinkovic received an award from the Serbian Super League in recognition of many years of successful cooperation and support. This year’s ceremony held special significance as it marked the conclusion of the 20th anniversary season of Serbia’s top football division. The ceremony also recognized…
Three days on Fruška Gora filled with sports, cooking, great company, and plenty of positive energy – that’s what this year’s teambuilding looked like as it once again brought together colleagues from our offices in Belgrade, Bucharest, and Sofia. The program revolved around two themed days – Just Cook It Day & Just Do It…
Under the theme “This Family Isn’t for Everyone,” we organized the first-ever Retail Summit in Serbia, bringing together our Retail Store Managers, Assistant Store Managers, and In-Store Trainers for two inspiring days in Vrnjačka Banja. The summit combined leadership workshops, knowledge sharing, sports activities, and team-building challenges, creating an opportunity for our retail leaders to…
Last week, Belgrade became the center of the Air Max community. The NIKE AIR MAX – PAST, PRESENT & FUTURE event brought together the heritage of one of the most recognizable sneaker franchises with contemporary urban culture and the future of Air innovation. Inspired by the aesthetics of the ‘90s, the event brought back the…
This year again, our company was a proud sponsor of the Belgrade Marathon. For the first time in its history, the event took place over two days. On Saturday, April 18, the 10K and half marathon races were held, while marathon runners took to the streets on Sunday, April 19. We are proud that, among…
This weekend, our marketing team organized the Luka 5 tournamen, a 1-on-1 competition held on the rooftop of Galerija shopping cente, where the Dunk court was filled from early morning with energy, cheering, and outstanding plays. Basketball enthusiasts gathered to watch dynamic one-on-one matchups, a format that once again proved why it remains the most…
As we stepped into 2026, we entered the next chapter for Sport Time – our former Regional Wholesale Director Marko Marinkovic became the new General Manager of the company. He takes on this role after seven years of Mirjana Jokic’s leadership, which established strong foundations for continued success and growth. Marko joined our company in…
