Last week, Belgrade became the center of the Air Max community. The NIKE AIR MAX – PAST, PRESENT & FUTURE event brought together the heritage of one of the most recognizable sneaker franchises with contemporary urban culture and the future of Air innovation.

Inspired by the aesthetics of the ‘90s, the event brought back the energy of a time when Air Max defined style and became a symbol for generations. Through a carefully designed experience, guests explored the evolution of this iconic line — from legendary models to the latest silhouettes.

A special focus of the event was the presentation of the new Liquid Max model, representing a new era of Air technology and the next step in the evolution of this iconic franchise.

For several days, Belgrade became the meeting point of the past, present, and future of the Air Max story.