In October, we organized a day in Bucharest dedicated to learning and professional development, bringing together two important initiatives for the SportTime team: First-Time Management and Onboarding Athlete.

The First-Time Management training, delivered in collaboration with our partners at Well Foundation, was designed for our Store Managers and Assistant Store Managers. Participants had the opportunity to strengthen their leadership and management skills, exchange experiences, and explore new approaches to leading, motivating, and developing their teams.

The day also featured the Onboarding Athlete program, delivered by Kristijan Dujovic, Regional Retail Training Manager. The session introduced Nike’s global onboarding framework, officially launched in February 2026 and implemented across Nike stores worldwide to ensure a consistent and engaging experience for all new employees.

Attended by Area Managers, Retail Managers, Store Managers, and Assistant Store Managers, the training focused on the structured 30-day onboarding journey that equips new hires with essential knowledge about Nike standards, brand history, consumer experience, and product expertise. Through an interactive role-play methodology and practical exercises, participants explored how to effectively guide and support new team members throughout their onboarding experience.

It was a dynamic day filled with interactive discussions, practical learning, knowledge sharing, and valuable insights, all with a shared focus on developing strong leaders and creating an exceptional onboarding experience for future Nike athletes.