Kids Day Held Across Sport Time Offices

3 July 2026

This June, our offices in Belgrade, Bucharest, and Sofia once again welcomed their youngest visitors as the children of our colleagues joined us to celebrate this year’s Kids Day.

This year’s theme was inspired by Nike Heritage, giving children the opportunity to discover the story behind the world’s leading sports brand through fun and interactive activities. They learned about Nike’s early beginnings, how the iconic Air Max was created, and why innovation, sport, and creativity remain at the heart of the brand’s identity.

The children competed in a LEGO football challenge, designed, colored, and decorated their own Nike sneaker models, created and decorated T-shirts, and had great fun taking turns at a Jordan basketball-shaped piñata.

Through play, creativity, and spending quality time together, the children spent the workday with their parents, learned something new, and created memories they will cherish for years to come.