Air Max Day at Sport Time Offices

4 April 2024

Sport Time teams from Belgrade, Bucharest and Sofia offices celebrated 37th Air Max anniversary on Tuesday, 26th of March.

This was the day for everyone to wear their favorite Air Max pair and take photos in front of the photo shooting setup, featuring this year’s Air Max Day campaign slogan “feel the unreal”.

We unleashed our creativity in the Air Max Art game by coloring drawings of some of the Air Max models. Using felt pens, watercolors, glitter and stickers, we created dozens of Air Max designs and had a great time. We drew inspiration from a variety of sources – spring, nature, free spirit and collaborations with famous world artists.

As real fans of the brand, even the cupcakes we ate were branded with the Nike and Air Max logos.

The first Air Max Day traces back to 2014 when the team at Nike decided to celebrate the anniversary of the historic Nike Air Revolution ad that first debuted on March 26, 1987, which officially launched the Air Max Shoe.