Air Max Day – Feel the Unreal

10 May 2024

Giant Nike shoebox traveled this spring through Belgrade, Bucharest and Sofia making stops at some of the most renowned city locations to celebrate the 37th anniversary of the Air Max silhouette.

During these stops at Galerija Belgrade, University Square in Bucharest and Paradise Center in Sofia, visitors had the opportunity to enter the box, check out the new Air Max Dn model, participate in a quiz about the history of Air Max sneakers, and win valuable prizes.

We provided them with the opportunity to have an unforgettable experience – to try the zero-gravity wheel – a specially designed device that provides the sensation of walking in space. With this, we aimed to evoke the feeling of walking in Air Max sneakers.

Sport Time’s Brand Director Jelena Dubovac shared her impressions after the campaign.

“We are thrilled with the reactions of the visitors to this event. Nike has once again pushed the boundaries of innovation, and we enthusiastically welcomed the new Air Max generation, where comfort meets modern design like never before”, she said.

Air Max DN takes Air technology to the next level with dynamic air modules in the sole that double the pressure with every step to feel the movement in a unique way.