This year again, our colleagues from the office and Belgrade stores took part in the dm Women’s Race at Ada Ciganlija. Seven of our colleagues, together with more than 3,000 runners, showed perseverance, dedication, and a true love for running – joined by one little champion who made the race even more special. This traditional…
The Nike shop in the Palas Mall in Iași, one of our 13 Nike stores in Romania, was reopened on Monday, September 1, after the store was refreshed and renovated. This shop spans 284 m² and offers categories Lifestyle, Running, Training, Basketball, Jordan and Youth Athletes. Our Retail Manager in Romania Irina Mihu said that…
For another year in a row, the Sport Time team in several cities across Bulgaria joined the “Let’s Clean Bulgaria Together” initiative, which takes place every year on September 20 as part of the global World Cleanup Day campaign. Our colleagues from Sofia, Plovdiv, Varna, and Burgas collected over 200 kg of waste and cleaned…
We’re proud to announce that Maftei Iuga-Popa is stepping into the role of Country Manager for our Romania and Bulgaria offices, after three successful years as HR Manager in Romania. Maftei joined Sport Time in 2022, bringing with him more than 12 years of retail experience. His expertise in business development, people management, and building…
Once again this year, our company, together with the Belgrade Marathon, organized the Belgrade 10k Nike Run in New Belgrade. More than 20 of our colleagues took part in the race, enjoying the sporting atmosphere and the vibrant energy of the city, which once again brought together both recreational and professional runners. With a total…
We are proud to present the new jersey of the Serbian national basketball team for the European Championship in Riga, taking place at the end of summer. This is the latest Nike collection, designed exclusively for our national team. The jerseys are inspired by the colors and symbols of Serbia, evoking memories of the great,…
On the legendary courts of Kalemegdan, in the heart of Belgrade, our marketing team organized an unforgettable tournament The One, bringing together young basketball players between the ages of 15 and 18. The participants of the 1-on-1 tournament showcased exceptional talent and passion for the game, while the audience enjoyed the vibrant atmosphere. Teodora Milošević…
We are happy to announce the opening of our seventh store in Bulgaria – the Yujen outlet in Plovdiv. With this opening, Plovdiv has become a city with two Nike stores, alongside our long-standing store in Plovdiv Mall. The new outlet features a large and spacious retail area and offers a wide assortment across all…
This year again, the doors of our offices in Serbia, Romania, and Bulgaria were wide open for the children of our colleagues – for a day full of play, curiosity, and creativity. Through fun and educational workshops, this year’s theme revealed what connects Nike with science, innovation, and medicine. From small scientific experiments and making…
This spring, Sport Time proudly introduced the global Nike By You concept to the Romanian market, offering a unique customization experience across four major retail locations in the country. Hosted as a traveling pop-up tour, the Nike By You events took place in premier shopping centers in Bucharest and Timișoara, inviting Nike fans and streetwear…
