We wrapped up 2025 with colleagues from all three of our offices coming together for the first Just Do It Day at Sport Time. We spent the entire day participating in a wide range of sports activities – from football, tennis, basketball, and volleyball to some less conventional ones such as dance, fencing, and jump…
This winter, our marketing team organized a unique and engaging activation for street style enthusiasts. By purchasing items from the Street Vision collection in Nike stores across Serbia, Romania, and Bulgaria and scanning the QR code on the products, customers were given the opportunity to attend live music performances or take part in creating music…
This year, our teams across all three offices came together to do something new. For the first time, we organized an internal clothing exchange, during which our colleagues brought more than 300 clothing items. Over a two-week period, the collected garments were professionally cleaned and prepared for further use. The exchange was organized as a…
On the breathtaking rooftop of Galerija Mall, together with 30 coaches and trainers, we celebrated 10 years of Metcon shoe and launched our newest innovation in training – Metcon 10. Led by our two EKINs, who took participants through the history and evolution of the Metcon shoe in an engaging discussion with the training community,…
Sport Time’s Bulgarian team took part in the 42nd Sofia Marathon, joining more than 8 thousand runners across the city. Eleven teammates competed in the 5K, 10K, and 21K categories, with some of them achieving their personal bests. With participants from 66 countries, the Wizz Air Sofia Marathon once again supported a charity cause. A…
The Power of Choice Trial Zone in Belgrade, Bucharest and Sofia brought together runners to test Nike’s newest models – Pegasus Premium, Vomero Plus and Structure 26. Each trial zone, located at Galerija Mall in Belgrade, ParkLake in Bucharest and Serdika Mall in Sofia, gathered dozens of runners who tested every model and inspired visitors…
This year again, our colleagues from the office and Belgrade stores took part in the dm Women’s Race at Ada Ciganlija. Seven of our colleagues, together with more than 3,000 runners, showed perseverance, dedication, and a true love for running – joined by one little champion who made the race even more special. This traditional…
The Nike shop in the Palas Mall in Iași, one of our 13 Nike stores in Romania, was reopened on Monday, September 1, after the store was refreshed and renovated. This shop spans 284 m² and offers categories Lifestyle, Running, Training, Basketball, Jordan and Youth Athletes. Our Retail Manager in Romania Irina Mihu said that…
For another year in a row, the Sport Time team in several cities across Bulgaria joined the “Let’s Clean Bulgaria Together” initiative, which takes place every year on September 20 as part of the global World Cleanup Day campaign. Our colleagues from Sofia, Plovdiv, Varna, and Burgas collected over 200 kg of waste and cleaned…
We’re proud to announce that Maftei Iuga-Popa is stepping into the role of Country Manager for our Romania and Bulgaria offices, after three successful years as HR Manager in Romania. Maftei joined Sport Time in 2022, bringing with him more than 12 years of retail experience. His expertise in business development, people management, and building…
