Nike Well Collective – We Celebrated International Yoga Day

1 July 2024

Last month, our marketing team gathered a large number of women from the local public scene at the Nike Well Collective event in Belgrade to celebrate International Yoga Day together. The session was led by instructor Brankica Katalina, followed by sound healing therapist Irina Decermic, who helped participants relax their bodies and minds through an hour-long sound therapy.

Participants included tennis player Ivana Jorovic, shooter Sanja Vukasinovic, TV host Danijela Dimitrovska, actress Ivana Dudic, and psychologist Marija Hadzovic, as well as many other athletes, public figures, and influencers. They form a significant part of the Nike Well Collective community, which aims to raise public awareness about the importance of mental and physical health, with yoga being the perfect tool for that.

Our Training Captain Kristijan Dujovic presented the new Nike Holistic Fitness collection Indy BRA, available in several variations – low, medium, and high support – and shared tips on choosing the perfect model and size. Participants also had the opportunity to try the latest sneaker model – Nike Motiva, designed to meet the needs of women on the move, ensuring every long walk is comfortable.

The continuation of activities reminded them that besides being physically active, health comes from within. This was emphasized through a healthy and nutritionally rich meal preparation workshop. Marija Djirovski, the founder of Housewife Detox, guided them through this activity, explaining how healthy ingredients and meals affect our body and mental health.

The goal of celebrating International Yoga Day is to raise awareness about yoga as a philosophy, a way of life, and all the benefits this discipline brings. Nike offers a wide range of clothing items that will be the perfect companion as you go through all the asanas. You can find the yoga collection in all Nike stores.