Protecting the Future of Sport in Our Local Communities

Protecting the Future of Sport in our Local Communities

Inspired by the line “Work hard. Dream big”, we set a goal to gift Serbian capital city with the first-ever sports field made from recycled sneaker soles. And we just did it.

Over the six-month “Move to Zero” campaign, we were calling our consumers to donate their old sneakers for the renovation of the basketball court and playground in New Belgrade municipality. We couldn’t even assume that we would greatly exceed the required amount of 20,000 pairs. 

Those were processed by special procedures in the recycling factory to get the foundation commonly used in building playgrounds in this municipality.

Thanks to the great response of our consumers and the excellent cooperation with the City of Belgrade and PUC Greenery Belgrade, Block 70 has a new place for training and socializing. 

This neighborhood has a deep connection to basketball and have raised many of the Serbian sports legends.

The court was designed by creative London-based agency Accept & Proceed (A&P), and it includes acid green, grey, white, black and bright hazard stripes, a motif from “Move to Zero” campaign. To celebrate New Belgrade local community, “Block 70” is printed on the court in Serbian Cyrillic letter. 

By this action, we sent not only a message about the importance of preserving the environment, but also a message of love and unity. This story echoed in the media across the globe! We are proud that Hypebeast, among other globally famous portals, recognized the importance of our initiative.

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