Turning Our Neighbourhoods Green

Turning our Neighborhoods Green

We know that greenery is one of the main attributes of a healthy environment and an idyllic neighbourhood. That is why we decided to include reforestation actions in our Sustainability project.

In cooperation with association of citizens “Joint action” we realized the initiative “Let’s turn Blok 70 green”.

Together, our colleagues planted 12 coniferous trees next to the basketball court made of 20,000 pairs of old sneakers, that our company has donated to New Belgrade municipality. 

We collected 20,000 pairs from our consumers after a successful six-month campaign on the importance of recycling and encouraging our consumers to adopt environmentally responsible behaviour as their habit.

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